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Showing posts with label
ESPN
.
Show all posts
Showing posts with label
ESPN
.
Show all posts
May 19, 2019
Disney’s Upfront by the Numbers
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Disney’s highly anticipated upfront comes at the heels of its acquisition of Fox properties. So the event this year not only heralds in a ...
Mar 1, 2019
Championing Television Targeting Through the ATSG
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Sometimes the best way to advance initiatives is to band together a group of frenemies and form a consortium. In the case of ATSG, (Advance...
Nov 10, 2017
Maximizing the Impact of Out of Home Measurement
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Where is out of home (OOH) headed in a world of media fragmentation and greater competition for consumer attention? The ARF hel...
Sep 29, 2016
Advertising Week Launches With a Focus on Diversity and Inclusion
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Advertising week is always a dizzying array of too many interesting panel choices. It is always difficult to choose - do I go to Data? ...
Nov 16, 2015
Research Has to Be Future Forward. Q&A with ESPN’s Artie Bulgrin
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For those of us in Research, it is both the best of times and the most challenging of times; The best of times in that we have access...
May 2, 2013
Cross Platform Measurement with Help From CIMM
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One of the most frenetic areas of measurement development today is in cross platform. Creative and scalable solutions are being crafted...
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