Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
Facebook
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Showing posts with label
Facebook
.
Show all posts
Sep 7, 2019
How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend
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It’s not enough for an ad to simply trigger a sale: Today’s marketers want to know which ad it was, and on which platform and network it wa...
Apr 3, 2019
Social Media Mapping: The Story Behind the Data
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There are many tools available for ascertaining the Who, What and Where of social media, often in the form of a data dump. But according...
May 29, 2018
Kodi Foster Warns of Living in a Data Echo Chamber
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Kodi Foster, SVP Data Strategy, Viacom , is watching the media ecosystem carefully and is seeing some trends that could spell disaster...
Apr 20, 2018
IOVO – Data Power to the People?
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The Facebook data scandal with Cambridge Analytica has resulted in an unexpected boost for privacy advocates. Not only is the public m...
Mar 7, 2018
The Media Crystal Ball
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It is difficult enough to predict how the media landscape will look next year but it is arguably even more difficult projecting how t...
Apr 8, 2017
Steps to Advancing Advanced Advertising
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One of the most fascinating things about attending the B&C Multichannel Advanced Advertising conference each year for the past fe...
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