Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
George Ivie
.
Show all posts
Showing posts with label
George Ivie
.
Show all posts
Jul 4, 2022
Taking the MRC into the Future. An Interview with George Ivie
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When you think of a Good Housekeeping seal in the media industry, one immediately thinks of MRC accreditation. There is arguably no greater ...
Oct 4, 2019
The 4As Examine Media Measurement Priorities at Advertising Week
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There is strength in numbers. And I don’t just mean that in terms of all of the data being gathered and transacted upon in our industry ...
Aug 18, 2018
Working Together to Improve Measurement. Insights from the Cynopsis Data and Measurement Conference
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For anyone working in the research, data and analytics space, there is no better event than the annual Cynopsis Measurement and Data con...
Aug 10, 2017
Trends Revealed at the Cynopsis Data and Measurement Conference
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For those of us navigating the brave new world of media, the data rushing into the market has been met with both exhilaration and, l...
Apr 26, 2016
CIMM Continues to Pave the Way for Cross Platform Measurement
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CIMM, The Coalition for Innovative Media Measurement, hosted its 5 th Annual Cross Platform Media Measurement and Data Summit last wee...
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