List of Interviews

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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Oct 27, 2022

How Strong is the Consumer Trust in Your Brand? Jebbit’s Taylor Donnell Reveals All

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Trust in brands has seen a great shift among consumers according to Jebbit’s Taylor Donnell, Vice President, Content and Partnerships Mark...
Dec 14, 2020

The Audience is Everything. Nielsen Announces Nielsen One Cross-Media Solution

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We are fortunate to be involved in the time of the great expansion of media. But with this great expansion comes measurement challenges an...
Jan 29, 2020

The Many Challenges for Media Technology Departments

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With all of the change and transformation taking place in the media industry today, we may tend to forget that there is one area of ex...
Sep 22, 2019

Epoll Study Finds that Streaming Hardware is Critical to Success

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A recent study by Epoll found that streaming hardware is vitally important to consumers as part of their enjoyment of content. The stud...
Sep 7, 2019

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

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It’s not enough for an ad to simply trigger a sale: Today’s marketers want to know which ad it was, and on which platform and network it wa...
May 2, 2019

Measurement Metric: Attention vs. Inattention

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Attention is one of those measurement metrics that is important but difficult to quantify. What is attention? How is it measured? “Attent...
Apr 23, 2019

Once Disruptive, Video Games Are Being Disrupted

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Disruptions in the media industry occur constantly. But now it seems that the speed of disruptions, even among disruptors themselves is ac...