Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Hadassah Gerber. Show all posts

Showing posts with label Hadassah Gerber. Show all posts

Sep 27, 2019

The Big Push to Local Impressions-Based Campaigns by the TVB

Just because local TV has historically transacted on ratings, doesn’t mean that we need to continue to do it that way. Why buy and sel...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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