List of Interviews

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Showing posts with label Hanna Gryncwajg. Show all posts
Showing posts with label Hanna Gryncwajg. Show all posts
Jun 26, 2020

Don’t Stop Advertising During a Pandemic. An Interview with Hanna Gryncwajg of TVSquared

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Recent events from the pandemic to the protests have not only changed the ways we live with each other but also the processes by which we ...
Sep 19, 2019

Automated Ad Sales: Past, Present, and Future

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Automated ad sales have been around longer than some might think. The first central ad server was actually introduced in 1995 for online a...
Apr 11, 2017

Designated Market Areas: The Swiss Army Knife of Media Buys

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Designated market areas were created in the mid-1950s specifically for use in national TV spot buying.  Each designated market area (or...
Feb 6, 2017

Marketing Plan Tips: Sometimes It’s Better Not to Advertise

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There is a time for action and there is a time to hold back. For some advertisers, premium inventory like the Super Bowl is a must-purchase...
Aug 2, 2016

Media Sellers: Craft and Refine Your Sales Pitches

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How can a seller best refine their sales pitches so that their content is optimally showcased and valued? Even in this changing media envi...
Aug 20, 2015

Saving the TV Business Model

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As the upfront finishes up, we not only see flat and declining sales being registered, we also see how this impacts media stock values....
Jun 23, 2015

Data, Data Everywhere in the Upfront. An Overview - Part 4

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This is the fourth part of a five part series examining many of the new data initiatives of major data companies. Parts 1 through 3 out...