List of Interviews

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Showing posts with label Hispanic. Show all posts
Showing posts with label Hispanic. Show all posts
May 2, 2019

Using Nativity, Not Language to Reach Hispanic Consumers

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Jake Beniflah, Head of Insights and Foresights at mitú, is a provocateur in the world of Hispanic media spend. He believes that “compani...
Mar 19, 2019

Nielsen’s Media Pulse Study Looks at Women and Multicultural Consumers’ Media Behaviors

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Nielsen has just released the results of a Media Pulse study that examines women and multicultural consumers’ mobile media behaviors – how ...
Mar 15, 2019

Nielsen’s Take on the Accuracy of Big Data

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While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen ...
Mar 5, 2019

Welcome the New Mainstream with IPG's New Multicultural Study

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The plethora of datasets coming from various sources, the fragmentation of audiences and platforms and the ever advancing technology t...
Oct 20, 2018

Takeaways From the Hispanic TV Summit: Insights on Hispanic Television Consumers

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As the media ecosystem has been fragmenting, so has the multicultural market, with cultural groups fragmenting into subgroups. Yet, the mu...
Jul 17, 2018

Hispanic Consumers’ High Engagement and Purchasing Power. Interview with Univision’s Steve Mandala

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When it comes to understanding the Hispanic consumer, Steve Mandala, is an expert. His work at both the local level as general sales manag...
Feb 13, 2018

Deepening the Connection To Hispanic Consumers

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Hispanic spending is projected to grow 85% over the next 10 years and reach $1.7 trillion by 2020 , which makes this market se...
Dec 17, 2016

Spanning All Mediums. Interview with Ruth Gaviria of Entercom

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Ruth Gaviria, CMO of Entercom, intended to pursue a career in medicine after earning a degree in genetics. But, as she explained, “I ...
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Apr 8, 2016

Supporting and Cultivating Women’s Leadership. Interview with Trisha Pray

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Trisha Pray, EVP Network & Cable Sales, Univision Communications Inc., is enthusiastic about her company and about Hispanic consum...