List of Interviews

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Showing posts with label Intersection. Show all posts
Showing posts with label Intersection. Show all posts
Aug 31, 2022

Intersection Purpose Driven Marketing Accelerates with CEO Chris Grosso

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Intersection, an urban digital out-of-home advertising company, is embarking on a bold purpose-driven marketing initiative to make cities mo...
May 3, 2022

Intersection’s Total Measurement. Interview with Bella Nguyen, Director, Media Data Solutions.

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Digital Out of Home (DOOH) is fast becoming a vital part of a media plan and Intersection is leading the way in measurement and innovation...
Mar 11, 2022

The Value and Impact of Moving Media

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T he death of cities predicted during Covid has been greatly exaggerated. People are returning to urban centers in droves that not only revi...
Feb 4, 2022

Programmatic and Digital Out-of-Home – An Unbeatable Combination

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The ability of media to adopt valuable tools that better track and measure audiences continues to expand and evolve. For Barry Frey, Preside...
Sep 10, 2021

Out of Home Will Reign Supreme in the Cookieless Future. An Interview with Chris Grosso, CEO of Intersection

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Chris Grosso, the new Chief Executive Officer of Intersection , understands the role of urban OOH as an important component to an advertisin...
May 21, 2021

Measuring Post-COVID Revitalization Using DOOH Traffic

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How can we best predict the timing of a post-COVID recovery? One metric in particular may hold the key. A recent study by mfour and Vistar...
Dec 7, 2015

Saying "I do!" The Marriage of Creative and Data in Out of Home

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Out-of-Home (OOH) advertising has reached an important crossroad between creative and data.  Impactful, engaging creative has always be...