Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label John Hoctor. Show all posts

Showing posts with label John Hoctor. Show all posts

Oct 16, 2018

The Value of Conversion Guarantees. A+E’s Peter Olsen Reports Incremental Income Based on Their Attribution Model.

The recent A+E Networks announcement about the significant incremental revenue increase it garnered with its outcome based conversion g...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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