Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

List of Interviews

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Showing posts with label Keith Kazerman. Show all posts

Showing posts with label Keith Kazerman. Show all posts

Oct 7, 2019

Unlocking The Addressable Future

According to eMarketer, Addressable TV ad spend is on a tear, increasing from $760million in 2016 and projected to rise to $3.49billio...

Apr 6, 2018

Working Together to Find Solutions … While Remaining Competitive. The Advanced Advertising Summit

At last week’s Advanced Advertising Summit in New York, Dan Aversano shared his version of an “ah ha” moment: the key to success for Op...

Nov 26, 2014

Addressable Advertising Pushes the Television Evolution

The recent B&C Content Show dedicated a full half day to discussions regarding the advancements in addressable advertising, TV prog...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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