Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Laura Chaibi. Show all posts

Showing posts with label Laura Chaibi. Show all posts

Oct 7, 2021

Is There a Future for Media Measurement Currency? The Industry Weighs In.

The issue of cross media measurement currency (and by currency I mean a standard metric that can be used as a comparison point between com...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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