Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Laura Nathenson. Show all posts

Showing posts with label Laura Nathenson. Show all posts

Feb 12, 2019

Advancing Cross Media Measurement. Takeaways from the CIMM Cross Platform Video Measurement and Data Summit

To those of us in the media world, the discussion of attribution and cross platform measurement has been going on for decades. Wai...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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