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Showing posts with label
Leslie Wood
.
Show all posts
Showing posts with label
Leslie Wood
.
Show all posts
Nov 13, 2019
Better Customer Targeting Through Greater Understanding
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Linda Dupree, CEO of Nielsen Catalina Solutions, has seen it all, research-wise from, as she noted, “Agency, advertiser and then resear...
Aug 8, 2019
NCS's Leslie Wood on Monitoring Campaigns Using AI Causality
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High on the wish list of most marketers is improving the measurement of campaign effectiveness. Fortunately, Leslie Wood , NCS's c...
Apr 29, 2019
Nielsen Catalina's Leslie Wood: An Erwin Ephron Demystification Award Winner
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If Leslie Wood had taken the same professional path as her parents, she would have been an artist -- a musician like her fathe...
Oct 10, 2018
Attribution Accelerator - What to Expect?
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The annual Attribution Accelerator conference is gearing up for record attendance next week. What can we expect? What have been the adva...
Oct 20, 2017
Finding Solutions at the Attribution Accelerator Conference
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The perfect attribution model, in my opinion, is a chimera. But that doesn’t mean that I don’t hold out hope for an industry multi-to...
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