Weisler Media LLC
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Showing posts with label
Local measurement
.
Show all posts
Showing posts with label
Local measurement
.
Show all posts
Apr 6, 2022
Sinclair – Attracting Passionate Viewers Nationally
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Perhaps one of the most challenging aspects of buying television nowadays is reaching an incredibly passionate audience efficiently. But S...
Aug 28, 2020
Addressable’s Measurement Conundrum. An Interview with Comscore’s Prasad Jogulkar
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Earlier in August, Mitch Oscar, USIM's advanced TV strategist, assembled and hosted a panel on addressable advertising for BIA which...
Feb 1, 2020
What Does Nielsen Voter Ratings Predict for the Primaries?
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I have consulted the tarot cards and they say that Bernie Sanders will win the Iowa primary. But this prediction is not rooted in...
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