Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
MRC
.
Show all posts
Showing posts with label
MRC
.
Show all posts
Jul 4, 2022
Taking the MRC into the Future. An Interview with George Ivie
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When you think of a Good Housekeeping seal in the media industry, one immediately thinks of MRC accreditation. There is arguably no greater ...
Oct 5, 2021
Measurement in an Age of Data and Fragmentation
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Obviously cross platform measurement in all of its forms is a hot topic now as the de-accreditation of Nielsen’s local and national TV mea...
Feb 3, 2021
Helping the Industry Move to Cross-Media Measurement. CIMM’s 10th Annual Measurement and Data Summit.
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Every year CIMM launches its Annual Cross-Platform Video Measurement & Data Summit which brings together experts from the industry. Th...
Oct 4, 2019
The 4As Examine Media Measurement Priorities at Advertising Week
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There is strength in numbers. And I don’t just mean that in terms of all of the data being gathered and transacted upon in our industry ...
Aug 18, 2018
Working Together to Improve Measurement. Insights from the Cynopsis Data and Measurement Conference
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For anyone working in the research, data and analytics space, there is no better event than the annual Cynopsis Measurement and Data con...
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