Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Marci Cohen. Show all posts

Showing posts with label Marci Cohen. Show all posts

Jul 31, 2019

Free the Data and Optimization Will Follow: Spectrum Reach's AudienceApp

When I first met Marci Cohen, set-top box data was being viewed as having potential, but not yet ready for activation. Since then, Cohen ...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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