Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Maru/Matchbox. Show all posts

Showing posts with label Maru/Matchbox. Show all posts

Jul 27, 2018

Coming Full Circle in Research by Making Big Data Smaller. An Interview with Maru/Matchbox’s Bruce Friend

“Technology-enabled research is a trend in the marketplace,” noted Bruce Friend, President of Global Media and Entertainment, Maru ...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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