Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Matt Kramer. Show all posts

Showing posts with label Matt Kramer. Show all posts

Oct 7, 2019

Unlocking The Addressable Future

According to eMarketer, Addressable TV ad spend is on a tear, increasing from $760million in 2016 and projected to rise to $3.49billio...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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