Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Mbuy. Show all posts

Showing posts with label Mbuy. Show all posts

Jan 4, 2019

Giving Local a Seat at the Table. Nielsen Advances Multi-Platform Ad Measurement with Mbuy

There is a new wave of tracking tools that help to link advanced datasets with sales information to help marketers efficiently steward t...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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