List of Interviews

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Showing posts with label Mitch Oscar. Show all posts
Showing posts with label Mitch Oscar. Show all posts
Aug 17, 2021

The Many Facets of OTT and Its Expansion – A BIA Webinar Explores the Landscape

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OTT has been a hot topic, made even more so by the fragmentation of television and the advancement of streaming options. To better understan...
Jan 30, 2019

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

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Gross rating points , or GRPs, are standard television measurements used in ad buying and selling to ensure the delivery of an advertiser’...
May 16, 2018

Less Secret Every Day: ACR and Logistics at the Secret Society Meeting

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The Secret Society, established in 2015 by Mitch Oscar , an advanced television strategist with USIM, was created to inform industry leade...
Jan 24, 2018

Looking Ahead on Tomorrow’s Tech Advancements

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In a previous article I asked industry experts to recall their most amazing technological advancements from their early careers. Now I ...
Jan 14, 2018

Looking Back on the Technological Advancements of Yesterday

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At this time of great disruption in the media industry, I find it interesting to look back and realize that disruption in media was alw...
Nov 18, 2017

Secret Society Update: Challenges (and Solutions) of Workflow Revealed!

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After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the...
Aug 15, 2017

Automated TV Buying Trends: An Interview With Strategist Mitch Oscar

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Mitch Oscar has been in the advertising business for over 40 years, having worked at Universal McCann, Carat, and Havas MPG. He is currentl...
Apr 24, 2017

Secret Meetings to Advance Advanced TV

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Even something like the Secret Society cannot be kept secret for too long. On a very rainy day in New York City, the room was packed ...