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Showing posts with label
Mobile Marketing Association
.
Show all posts
Showing posts with label
Mobile Marketing Association
.
Show all posts
Mar 18, 2019
The Impact of Mobile on Marketing and Branding. Insights From the Impact Conference.
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The second annual Mobile Marketing Association (MMA) Impact conference, held this past week in New York, offered marketers new perspecti...
Mar 17, 2019
The Future Belongs to Mobile, But Ad Spend Growth is Slow
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Now, with more and more data coming from digital sources, mobile is emerging as a must have for marketers. Not only is it capturing indivi...
Oct 3, 2017
A Multi-Touch Attribution Model in a Complicated World
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Finding the ultimate model for Multi-Touch Attribution (MTA) is difficult if not impossible but the Mobile Marketing Associatio...
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