Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label NPD Group. Show all posts

Showing posts with label NPD Group. Show all posts

Jan 29, 2020

The Many Challenges for Media Technology Departments

With all of the change and transformation taking place in the media industry today, we may tend to forget that there is one area of ex...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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