List of Interviews

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Showing posts with label OpenAP. Show all posts
Showing posts with label OpenAP. Show all posts
Feb 11, 2022

OpenAP Gains Firepower with Alliances, Advances and Scale

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OpenAP is gathering momentum as new alliances and developments set the stage for greater growth. The advanced advertising company is engag...
Jul 10, 2019

OpenAP 2.0 Optimizes Reach and Unifies Campaigns

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Despite the shift in partners in the last few months, when Turner ( WarnerMedia ) opted out and NBCU opted in, OpenAP did not miss a beat...
May 31, 2019

OpenAP CEO David Levy Is Engaging Consumers with Compelling Advertising

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David Levy has always been on a mission to "be more efficient with consumers' time and attention."  Throughout his career, ...
Aug 18, 2018

Working Together to Improve Measurement. Insights from the Cynopsis Data and Measurement Conference

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For anyone working in the research, data and analytics space, there is no better event than the annual Cynopsis Measurement and Data con...
Mar 27, 2018

Working Together to Advance TV Advertising. Takeaways From NewBay Media’s Advanced Advertising Conference

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Data and its use in advanced advertising targeting continue to be core topics of NewBay Media's Advanced Advertising Conferences. In...
Nov 18, 2017

Secret Society Update: Challenges (and Solutions) of Workflow Revealed!

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After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past week, one can see that the...
Aug 9, 2017

Revenue is a Byproduct of Great Customer Experience. The Wisdom of Viacom’s Bryson Gordon

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“My career is weird,” confessed Bryson Gordon, Executive VP Advanced Advertising Group, Viacom . After starting his career “designing...