Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label Operative. Show all posts

Showing posts with label Operative. Show all posts

Jan 30, 2019

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points , or GRPs, are standard television measurements used in ad buying and selling to ensure the delivery of an advertiser’...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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