Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
Roseann Montenes
.
Show all posts
Showing posts with label
Roseann Montenes
.
Show all posts
May 20, 2022
A+E Networks' Guarantees for Precise Outcomes Grow Wider and Deeper
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There is nothing more important to an advertiser than meeting their key performance indicator (KPI). And in a world of increased fragmenta...
May 7, 2021
Guaranteeing Attention by Tracking Eye Movement. A+E’s Roseann Montenes and Dentsu’s Cara Lewis Show Us How It’s Done.
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The burning question in this media age of fragmentation is, does the current currency measurement capture true consumer behavior? More and m...
Feb 1, 2021
The Brave New World of True Accountability. An Interview with A+E Networks’ Roseann Montenes
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Can we ever get away from the antiquated demographic guarantee? According to Roseann Montenes, Vice President, Precision and Performance...
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