List of Interviews

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Showing posts with label STB data. Show all posts
Showing posts with label STB data. Show all posts
Feb 3, 2021

Getting the Industry to Work Together Towards Attribution and Cross Media Measurement Solutions. An Interview with CIMM’s Jane Clarke

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On February 3 and 4, CIMM, as part of the ARF , presents its 10 th Annual Cross-Platform Video Measurement & Data Summit. CIMM has be...
Sep 30, 2016

The Importance of Strategy in the Corporation and Career. Interview with Kathy Doyle

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Kathy Doyle, EVP, Managing Partner UM, had an unlikely path to a career in advertising. Having switched her college major from busine...
Jan 25, 2012

Q&A Interview with Gregory Artzt

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Gregory Artzt, CEO General Sentiment, comes from a mathematical and systems background which is a good thing because his company is in the b...
Jan 10, 2012

Q&A Interview with Harvey Kent - Donovan MediaOcean

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Harvey Kent, Chief Media Strategist for Donovan Systems, was one of the early pioneers in standardizing media pre-buying and Buy / Sell IT ...
Nov 28, 2011

Q&A Interview with Jack Smith - Simulmedia

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Jack Smith has the unusual title of Chief Product Officer for Simulmedia, which means that he determines what the company should build in te...
Aug 28, 2011

Q&A Interview with Jeff Boehme - Kantar

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Jeff Boehme, CRO of Kantar, started his career in broadcast at NBC. From there he immersed himself in local cable at the NCC which provided ...
May 13, 2011

Q&A Interview with Jane Clarke - CIMM

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This week the Coalition for Innovative Media Measurement (CIMM) announced the results of a feasibility study for the Trackable Asset Cross-P...
Apr 4, 2011

Q&A Interview with Jeff Siegel, SVP, ROVI

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The advertising marketplace is evolving quickly with the introduction of new platforms, new metrics and new technologies. Jeff Siegel, SVP A...
Feb 21, 2011

Q&A Interview with Jack Myers - Media Advisory Group

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Jack Myers, Chairman and Media Economist for the Media Advisory Group, is one of the leading media prognosticators in the industry. His Jack...
Nov 3, 2010

CIMM STB Roadmap Whitepaper

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CIMM (The Committee For Innovative Media Measurement) has just released the results of an extensive study on the Set Top Box data landscape....
Apr 9, 2010

Q&A Interview with Ned Greenberg

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Ned Greenberg is a research veteran whose experience at MTV, E!, CNBC and most recently at The Weather Channel places him in the center of m...