Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
(Move to ...)
List of Interviews
▼
Showing posts with label
Segmentation
.
Show all posts
Showing posts with label
Segmentation
.
Show all posts
Apr 12, 2022
The Surprising Value of Targeting the Solo Consumer. An Interview with Canvas’ Mark O'Leary & Stephanie Viganego
›
I am always intrigued by research that mines the data to form surprising insights. In the case of Canvas , a media marketing agency, it wa...
Jul 16, 2021
Understanding the Radio Listener with Megan Lazovick of Edison Research, Lamar Johnson of NPM and Susan Leland of NPR
›
Understanding the different permutations of an audience – their behaviors and preferences - is pivotal to the success of any venture. That...
Dec 30, 2020
People Don’t Change and Demographics Don’t Work. An Interview with David Allison, Founder, The Valuegraphics Database
›
We are who we are, according to David Allison, Founder of The Valuegraphics Database, forming our basic value system in early childhood. H...
Dec 1, 2020
Identifying COVID Consumer Segments. An Interview with Jamie Baker-Prewitt
›
As we are in an unusual year, it stands to reason that consumer attitudes and behaviors have shifted. But by how much and is this shift mo...
›
Home
View web version
