Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
Serge Matta
.
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Showing posts with label
Serge Matta
.
Show all posts
Jun 6, 2016
Cross-Screen Measurement and the Impact on KPIs
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For an advertiser today, there is nothing more important when buying media than accurate cross-screen measurement to ensure that what is b...
Oct 5, 2015
comScores’ Big Acquisition of Rentrak Shifts Measurement’s Tectonic Plates
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I have to admit that I was surprised by the news that comScore was acquiring Rentrak. While I expected more consolidation in the m...
Jul 1, 2015
ARF Rocking the Research World With Measurement Mandate
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This year’s ARF Measurement conference, a top research-oriented conference, focused two of its 2 ½ days on the challenges in cross plat...
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