List of Interviews

▼
Showing posts with label Spectrum. Show all posts
Showing posts with label Spectrum. Show all posts
Sep 30, 2022

Fighting on the Ad Fraud Frontline: Detecting and Preventing Ad Fraud on CTV and Online

›
There is arguably nothing more vexing for CTV and online marketers than ad fraud, which can take on many forms. According to Kim Norris, Gro...
Jun 25, 2022

Spectrum’s Big Move to Comscore Measurment

›
Local advertisers have historically faced measurement challenges especially in smaller markets where the data was often unstable and volatil...
Jun 30, 2020

Power of Local and of Data. Interview with Spectrum's Kim Norris

›
It is certainly a strange time for those of us grappling with the pandemic's impact on media. Budgets are more uncertain as adverti...
Jul 31, 2019

Free the Data and Optimization Will Follow: Spectrum Reach's AudienceApp

›
When I first met Marci Cohen, set-top box data was being viewed as having potential, but not yet ready for activation. Since then, Cohen ...
Jun 28, 2019

Paul Haddad Explains How a4 Is Inventing the Way Advertising Works

›
Navigating the transition from collecting and mining data to actually applying it in addressable advertising is a talent that a4 Presiden...
Oct 19, 2018

Getting to the Right Target. AudienceApp Planning Tool Uses Data to Drive Sales. An Interview with Spectrum’s David Kline

›
I've known David Kline for over 18 years, having worked in his department when we were both at Rainbow Media.  Since 2015 he has be...