Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

List of Interviews

▼

Showing posts with label TV Board. Show all posts

Showing posts with label TV Board. Show all posts

Jan 13, 2011

CIMM Lexicon on Mediapost - A Word A Week

CIMM, the Coalition for Innovative Media Measurement, whose Lexicon of Set Top Box Data terms and definitions has helped to standardize the ...

View web version

About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

View my complete profile

Powered by Blogger.