Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
The Spark Foundry
.
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Showing posts with label
The Spark Foundry
.
Show all posts
Jul 27, 2022
Get More Immersive with Audio. Audacy Reveals the Optimal Frequency to Engage Listeners.
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There is almost an art to measuring the optimal ad frequency in a campaign. Audacy has just released a study that examines ad frequency e...
Sep 16, 2021
The Increasing Role of Data in Strategy in a Post-COVID World
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Who could have imagined several years ago that data would play such a pivotal role in our industry? Today those companies poised to succee...
Jan 10, 2020
The Big Push to Impressions for Local TV is (Finally) Reaching Critical Mass
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As an NBC affiliate researcher many years ago, nothing disappointed me more than opening up a local market sweeps book and seeing hashma...
Jun 5, 2018
Lotame Ignite Americas Conference Focuses on the Power of Data
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Data has (finally) become the force for change in our industry. Not only have many media companies devoted much of their upfronts abo...
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