Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
Walt Horstman
.
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Showing posts with label
Walt Horstman
.
Show all posts
Sep 26, 2017
Putting Data at the Center of the Media Business. Interview with TiVo’s Walt Horstman
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In this expanding media environment, there are increasing pressures on legacy media systems to keep pace with the change. Requirements ...
Aug 24, 2017
Optimist for Unified Cross Platform Measurement. Interview with TiVo’s Walt Horstman
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Walt Horstman, SVP/GM Analytics and Advertising at TiVo , has a background steeped in data and analytics. As the original founder of ...
Apr 24, 2017
ROAS vs. ROI: Painting the Right Picture
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Return on ad spend, or ROAS, is used to calculate the revenue made by advertising, while taking the actual cost of advertising into accou...
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