List of Interviews

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Showing posts with label a4. Show all posts
Showing posts with label a4. Show all posts
May 10, 2022

How Political Advertisers are Adapting to Fragmentation & Connected TV with a4

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Political advertisers are continuously looking for ways to reach highly specific voter groups with targeted messaging and it is Sten McGuire...
Jan 15, 2021

Optimizing Your Cross Media Planning. An Interview with a4’s Kevin O’Reilly

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Cross media planning offers an embarrassment of riches when it comes to the range of media and datasets available to marketers. This is why ...
Sep 29, 2020

Ignore the Hispanic Consumer at Your Peril. An Interview with a4’s Glenda Villanueva-Marchetta

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As datasets get more granular, advertisers are able to maximize their ability to hyper target a range of important consumer groups. One impo...
Mar 4, 2020

Advancing Advertising with Athena. An Interview with a4’s Michelle Pannell

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Athena may be known as the goddess of wisdom, courage and inspiration in some circles, but in the media world, Athena is best known as a...
Jun 28, 2019

Paul Haddad Explains How a4 Is Inventing the Way Advertising Works

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Navigating the transition from collecting and mining data to actually applying it in addressable advertising is a talent that a4 Presiden...
Mar 29, 2019

Getting Rid of the Noise in Advertising and Data. An Interview with a4’s Hamid Qayyum

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Hamid Qayyum, Head of Strategic Partnerships at a4, is a data and media veteran, starting his career at ratings upstart, erinMedia back ...