Q&A Interview with Pat Dineen - Nielsen

Pat Dineen, SVP Nielsen, is a member of Nielsen’s Local Television Audience Measurement Product Leadership team. His responsibilities include leveraging Nielsen’s technology and know-how in the local measurement sector. Pat is relatively new to Nielsen, coming from CMR where he built large databases and used analytics so advertisers could maximize their local presence. In this fascinating interview, Pat talks about Nielsen and STB data measurement, local targeting and segmentation, Nielsen’s Code Reader, diary measurement and data ownership as well as offer some predictions of the next years in media measurement.

The four videos of the complete interview are as follows:

Subject                                                Length (in minutes)

Background and Nielsen                        (5:19)
STB Data and Code Reader                   (6:58)
Privacy and Diary Measurement             (7:00)
Predictions and Data Ownership            (6:18)


Charlene Weisler interviews Pat Dineen, SVP Nielsen. In this 5:19 minute video, Pat discusses his background: How he started in the business and his responsibilities at Nielsen.



Charlene Weisler interviews Pat Dineen, SVP Nielsen who talks about set top box data in this 6:58 minute video.



Pat Dineen, SVP Nielsen, talks to Charlene Weisler about issues of data privacy and Nielsen's diary markets in this 7:01 minute video.



In this final video, Pat Dineen talks to Charlene Weisler about his predictions about the future of the media measurement landscape and the issues of data ownereship.