Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
eMarketer
.
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Showing posts with label
eMarketer
.
Show all posts
Dec 17, 2019
The Pursuit of Human Truth. An Interview with Starcom’s Kelly Kokonas on the Global Media Intelligence Report
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Kelly Kokonas, Executive Vice President Global Data Strategy, Starcom WW , is staying on top of technology and its impact on global medi...
Oct 7, 2019
Unlocking The Addressable Future
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According to eMarketer, Addressable TV ad spend is on a tear, increasing from $760million in 2016 and projected to rise to $3.49billio...
Sep 22, 2019
Epoll Study Finds that Streaming Hardware is Critical to Success
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A recent study by Epoll found that streaming hardware is vitally important to consumers as part of their enjoyment of content. The stud...
Aug 12, 2019
Linear TV’s Moment of Greatness, Flickers
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Linear TV has been having a tough time lately. Although rumors of its imminent demise are premature, those who confidently predicted the...
Jul 12, 2019
Takeways From the Programmatic TV Summit
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“It’s TV but not quite TV anymore,” posited Tim Hanlon, Founder and CEO, Vetere Group. Randi Schatz, VP, Market Leader of Media Entertainm...
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