Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
fraud
.
Show all posts
Showing posts with label
fraud
.
Show all posts
Sep 30, 2022
Fighting on the Ad Fraud Frontline: Detecting and Preventing Ad Fraud on CTV and Online
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There is arguably nothing more vexing for CTV and online marketers than ad fraud, which can take on many forms. According to Kim Norris, Gro...
Aug 9, 2019
Building Programmatic Trust with TRUSTX. An Interview with David Kohl
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David Kohl, President and CEO, TRUSTX, has been working on issues like fraud and lack of transparency in programmatic since 2013. As a c...
Jul 25, 2019
The Fraud of Fake Influencer Marketing
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Fraud remains one of the top concerns for marketers and digital companies. A new study by cybersecurity company CHEQ found that 15% ...
Mar 31, 2019
Research and Fraud: An Interview with the ARF’s CRO, Paul Donato
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Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated ...
Mar 12, 2019
It’s An Advertising Jungle Out There. Protecting Brands from Ad Fraud
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In the world of cybersecurity, experts are finding that both the demand and supply side of business requires greater protection from uns...
Jun 25, 2018
Military-Grade Ad Verification. Interview with Daniel Avital, CSO CHEQ
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With all of the industry talk about ad verification, it may take a former Israeli intelligence officer to develop a military-grade pro...
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