Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
print
.
Show all posts
Showing posts with label
print
.
Show all posts
May 24, 2022
Hearst Reveals a New VERANDA the Celebrates 35 Years in Print
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In a media world where print has seen a pivot to online and a retrenchment from analog, Hearst ’s VERANDA magazine is taking a bold step. ...
Nov 1, 2012
Surviving Sandy with “Old” Media
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The past week has been a sobering lesson in what works and what doesn’t work during a disaster. My personal experience has been nothing ...
Sep 27, 2012
Predicting Media’s Future From the Side Mirror
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One thing that I have learned in trying to predict the future of media is that the rate of change always appears to be occurring much fast...
Aug 4, 2011
Q&A Interview with Betsy Frank - Time Inc
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Betsy Frank, Chief Research and Insights Officer of Time Inc, has a background that spans many different media platforms and businesses - fr...
Jan 4, 2010
My Research Predictions for 2010
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Over the past year I have been interviewing prominent researchers in the media industry. One of my favorite questions to ask is “What are yo...
Aug 31, 2009
The Consumer (Truly) Empowered
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My first job out of graduate school was at a broadcast network where, in the late 70s, we used to joke that owning a broadcasting license wa...
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