Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
radio
.
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Showing posts with label
radio
.
Show all posts
Oct 24, 2022
Audio Delivers Big Results For Both Consumers and Advertisers
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Audio in its many platforms has become a beguiling alternative for both consumers and advertisers compared to television and social media....
Jul 16, 2021
Understanding the Radio Listener with Megan Lazovick of Edison Research, Lamar Johnson of NPM and Susan Leland of NPR
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Understanding the different permutations of an audience – their behaviors and preferences - is pivotal to the success of any venture. That...
Dec 10, 2020
Measuring The Power of Spoken Word Audio. An Interview with Edison Research’s Megan Lazovick
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Audio has dramatically changed since the early days of radio. While we were once bound by schedules and limited subjects, there is now a diz...
Aug 22, 2017
Nielsen Millennials Reveal Their Cohorts Digital Power
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In a stroke of research brilliance, Nielsen has launched the second volume in a series of Millennial studies that was created by Nie...
Jun 16, 2017
The (Un)Surprise of Radio
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With the proliferation of devices and platforms, one might wonder which one has the greatest impact on viewership. A recent Comparable ...
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