List of Interviews

▼
Showing posts with label set top box data. Show all posts
Showing posts with label set top box data. Show all posts
Sep 2, 2020

The Surprising Sports Trends Revealed By Heather Coghill in Comcast’s TV Viewership Report

›
When it comes to tracking television viewing, one of the best data sources to use is from Comcast ’s internal set top box information wh...
Jul 31, 2019

Free the Data and Optimization Will Follow: Spectrum Reach's AudienceApp

›
When I first met Marci Cohen, set-top box data was being viewed as having potential, but not yet ready for activation. Since then, Cohen ...
Apr 2, 2019

605 and Inscape Make the Best Sandwich, According to Ben Tatta of 605

›
The data analytics company 605 just announced that its dataset will now include Inscape’s viewing data, expanding 605’s footprint to mor...
Mar 15, 2019

Nielsen’s Take on the Accuracy of Big Data

›
While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen ...
Jan 23, 2018

Local Measurement Takes a Giant Step Forward. Interview with Nielsen's Kelly Abcarian

›
With the recent announcement of the addition of Comcast set top box data to Nielsen’s data arsenal, there has been a dramatic expansion...
Jul 29, 2016

Cadent and TiVo Make a Powerful Data Partnership. Interview with Jim Tricarico

›
In a media environment of increased data opportunities, Cadent’s recent partnership with TiVo to create an enhanced TV targeting solu...