Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

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Showing posts with label skunkworks. Show all posts

Showing posts with label skunkworks. Show all posts

Sep 1, 2016

Will Your Brogrammer Start a Skunkworks that Bricks Your Phone? Translation Tool: CIMM’s Lexicon 3.0 Update.

Four years and over 1000 terms later, CIMM has released an update to its media measurement industry Lexicon, called Lexicon 3.0. ...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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