Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
viewability
.
Show all posts
Showing posts with label
viewability
.
Show all posts
May 7, 2021
Guaranteeing Attention by Tracking Eye Movement. A+E’s Roseann Montenes and Dentsu’s Cara Lewis Show Us How It’s Done.
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The burning question in this media age of fragmentation is, does the current currency measurement capture true consumer behavior? More and m...
Oct 17, 2019
What about TV Viewability? An Interview with TVision’s Luke McGuinness
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Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the...
Aug 25, 2019
What about TV Viewability? An Interview with TVision’s Luke McGuinness
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Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the...
Jun 25, 2018
Military-Grade Ad Verification. Interview with Daniel Avital, CSO CHEQ
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With all of the industry talk about ad verification, it may take a former Israeli intelligence officer to develop a military-grade pro...
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