List of Interviews

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Apr 26, 2024

Outfront and StreetMetrics Launch a Breakthrough in Dynamic Measurement

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Measuring transit out-of-home advertising through the consumer journey has gotten much easier thanks to a partnership between Outfront Med...
Apr 13, 2024

A+E’S Precision and Performance Toolkit Advances Media Buying, Planning and Selling

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In an industry that continues to adapt to new technology and an overwhelming choice of data options, A+E’s Precision and Performance toolkit...
Mar 13, 2024

Matched Audiences Maximize Digital Audio Ad Performance. Engaging Results From a MAGNA SXM Study

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A majority of Americans now are digital audio listeners according to Melissa Paris, Vice President of Sales Research and Analytics at SXM Me...
Jan 10, 2024

The Highest Reaching Campaigns All Have Similar Attributes. Revealing Findings From Effectv’s TV Viewership Report

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Effectv has just released their latest edition of the bi-annual TV Viewership Report. This wave examines data from the first-half of 2023 ...
Jan 8, 2024

CLIK Conference 2023 Reveals Some Surprising Consumer Behaviors

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Every year, the CLIK conference presents some of the best examples of consumer research from a range of subjects and sources.  In partnershi...
Jan 6, 2024

Vevo, The Home of Music Television, Reveals the Top Emerging Artists for 2024

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In the world of music television, Vevo stands out as the leading FAST network in the U.S. and the world, dedicated to music and music videos...
Jan 3, 2024

Revealing Video Martketplace Trends in the Freewheel 1Q23 Report

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For the past thirteen years, FreeWheel ’s Video Marketplace Report has provided the advertising industry with core assessments of an ever ev...