Q&A Interview with Richard Vogt, IPSOS Mendelsohn

Richard Vogt is the Vice President at IPSOS Mendelsohn. His extensive background includes Network TV (CBS, ABC), Station Reps (MMT, Seltel), Syndication (LBS, Carsey-Werner), Ad Agencies (McCann-Erickson, Bates Worldwide) and the early-multiplatform champion TV Guide where he worked on their magazine, cable network, website, and “new media” interactive program guide. In this interview Richard discusses many aspects of the upscale marketplace as well as changes in the media landscape and some future predictions.

The four videos cover the following topics:

Subject Length (in minutes)
Background (3:06)
Upscale Market (6:22)
Current Projects (2:31)
Past and Future (3:34)

Charlene Weisler interviews Richard Vogt on his background and his agency experience:

Charlene Weisler interviews Richard Vogt. Richard discusses the upscale market, Mendelsohn's four behavioral segments, purchasing behavior of the affluent consumer, social media and how the current economic environment impacts purchasing behavior.

In this video, Richard Vogt discusses his current projects:

Richard Vogt talks about his views on the current media landscape, changes in the environment and some future predictions:

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