Todd Juenger, who is the Vice President and General Manager, Audience Research and Measurement for TIVO, is someone on the forefront of the next generation of data collection and analysis. TIVO, despite its subset of a subset database (DVR users who own a TIVO DVR box), boasts a deep and rich data stream that can be segmented by delivery service, whether MSO or Satellite or Telco, and by platform, whether analogue or digital.
This interview encompasses a range of media issues including how brand managers view media, TIVO’s partnership with Quantcast, the potential for set top box data measurement, privacy issues, future predictions and how Todd got to where he is today. The six separate videos in this interview are:
Title (Length in Minutes)
Background (4:32)
TVIO Overview and Privacy (4:34)
TIVO set top box data (5:50)
Quantcast – Internet fusion and Distribution (5:36)
Predictions (4:54)
Set top box Potential and Agency View (7:29)
Charlene Weisler talks to Todd Juenger about his background and how he got to where he is today. Todd's background includes P&G as a brand manager.
Todd Juenger talks to Charlene Weisler about TIVO; why TIVO's set top box data is unique and different. Todd also discusses the issue of privacy with the data.
Todd Juenger continues the discussion of TIVO set top box data:
Todd Juenger talks to Charlene Weisler about TIVO's partnership with Quantcast and how it will lead to effective internet fusion:
Charlene Weisler interviews Todd Juenger. Todd offers his predictions about the media landscape over the next five years:
In this concluding video, Todd Juenger talks to Charlene Weisler about the agency point of view and the potential of set top box data as a measurement currency:
Saturday
Q&A Interview with Tom Xenos, Director, MediaVest
Tom Xenos is the Director of Research for MediaVest on the P&G account. His wide range of experience, from broadcast television, radio, syndication, internet and agency research gives him a unique perspective on viewer and consumer behavior. In this interview, he discusses trends in the industry, the issue of quality research, what agencies look for in a research sales presentation, set top box data applications and behavioral segmentation..
The five separate videos in this interview are:
Title (Length in Minutes)
Background (4:16)
Agency Research (4:03)
Past and Future (5:09)
Quality Research (5:04)
Segmentation, Set top box data (5:58)
Links to the full interview videos can be found below:
Charlene Weisler interviews Tom Xenos. Tom discusses his background and how he got to where he is today:
Charlene Weisler interviews Tom Xenos who discusses how the agency landscape has changed since he started in media:
Tom Xenos discusses past and future trends in the media landscape:
Tom Xenos discusses the issue of research quality with Charlene Weisler and what agencies look for in a sales research presentation from the networks:
Charlene Weisler talks to Tom Xenos. Tom discusses set top box data and behavioral segmentation in this video:
The five separate videos in this interview are:
Title (Length in Minutes)
Background (4:16)
Agency Research (4:03)
Past and Future (5:09)
Quality Research (5:04)
Segmentation, Set top box data (5:58)
Links to the full interview videos can be found below:
Charlene Weisler interviews Tom Xenos. Tom discusses his background and how he got to where he is today:
Charlene Weisler interviews Tom Xenos who discusses how the agency landscape has changed since he started in media:
Tom Xenos discusses past and future trends in the media landscape:
Tom Xenos discusses the issue of research quality with Charlene Weisler and what agencies look for in a sales research presentation from the networks:
Charlene Weisler talks to Tom Xenos. Tom discusses set top box data and behavioral segmentation in this video:
Sunday
Q&A Interview with Alan Wurtzel, Research, NBCU
Between the stress on the Broadcast affiliate model and the need for standardized measurement across all platforms - television, internet and mobile - there has never been a greater time of change in the marketing and media Research field.
Alan Wurtzel, President of NBCU Research and Media Development, is on the forefront of these changes and is charged with the task of finding revenue-oriented solutions to these new, evolving challenges.
This interview encompasses a range of media issues from the broadcast vs the cable model, the decision to strip Jay Leno at 10p on NBC, past changes, future predictions and how Alan got to where he is today.
The videos are as follows and can be viewed below:
Title (Length in Minutes)
Background (3:22)
Broadcast TV (7:41)
360 Degree Measurement (5:21)
CIMM and CRE (5:10)
Predictions and Strategy (3:45)
Broadcast vs Cable Model (3:55)
Past Change (5:34)
Alan Wurtzel, President of Research and Media Development, NBCU discusses his background - how he got to where he is today and how the acquisition of cable networks impacted broadcast network NBC:
Alan Wurtzel, President of Research and Media Development, NBCU discusses what happened to broadcast and the decision of NBCU to air Jay Leno at 10p Monday through Friday:
Alan Wurtzel, President of Research and Media Development, NBCU discusses the need for 360 degree measurement and what NBCU is doing about it:
Alan Wurtzel, President of Research and Media Development, NBCU discusses CIMM and its relstionship to Nielsen's CRE (Council for Research Excellence):
Alan Wurtzel, President of Research and Media Development, NBCU discusses some of his predictions for the next five years and his current projects:
Alan Wurtzel, President of Research and Media Development, NBCU discusses the stress and changes to the broadcast model of revenue and how it can benefit from n evolution to the cable model:
Alan Wurtzel, President of Research and Media Development, NBCU discusses the most dramatic changes in the past five years and how it impacts NBCU's business model in this concluding video:
Alan Wurtzel, President of NBCU Research and Media Development, is on the forefront of these changes and is charged with the task of finding revenue-oriented solutions to these new, evolving challenges.
This interview encompasses a range of media issues from the broadcast vs the cable model, the decision to strip Jay Leno at 10p on NBC, past changes, future predictions and how Alan got to where he is today.
The videos are as follows and can be viewed below:
Title (Length in Minutes)
Background (3:22)
Broadcast TV (7:41)
360 Degree Measurement (5:21)
CIMM and CRE (5:10)
Predictions and Strategy (3:45)
Broadcast vs Cable Model (3:55)
Past Change (5:34)
Alan Wurtzel, President of Research and Media Development, NBCU discusses his background - how he got to where he is today and how the acquisition of cable networks impacted broadcast network NBC:
Alan Wurtzel, President of Research and Media Development, NBCU discusses what happened to broadcast and the decision of NBCU to air Jay Leno at 10p Monday through Friday:
Alan Wurtzel, President of Research and Media Development, NBCU discusses the need for 360 degree measurement and what NBCU is doing about it:
Alan Wurtzel, President of Research and Media Development, NBCU discusses CIMM and its relstionship to Nielsen's CRE (Council for Research Excellence):
Alan Wurtzel, President of Research and Media Development, NBCU discusses some of his predictions for the next five years and his current projects:
Alan Wurtzel, President of Research and Media Development, NBCU discusses the stress and changes to the broadcast model of revenue and how it can benefit from n evolution to the cable model:
Alan Wurtzel, President of Research and Media Development, NBCU discusses the most dramatic changes in the past five years and how it impacts NBCU's business model in this concluding video:
Q&A Interview With Bill Livek, CEO Rentrak
Data and consumer segmentation has become pivotal in the current media landscape and there are several companies who are well positioned to offer insightful information on viewer behavior. Rentrak, with its deep database of VOD, movie and set top box activity is one of these companies. Charlene Weisler interviews Bill Livek, CEO of Rentrak. Bill discusses his background, Rentrak’s business model, segmentation, changes in the industry and some predictions for the next five years.
The five separate videos in this interview are:
Title (Length in Minutes)
Background (1:39)
Rentrak, Privacy and Standards (4:16)
Measurement and Segmentation (4:11)
Changes in the Industry (5:27)
Innovations and Predictions (4:59)
Here are the videos -
Bill Livek, CEO Rentrak discusses his background, career philosophy and work experience.
Bill Livek, CEO Rentrak discusses Rentrak, the issue of privacy in monitoring comsumer behavior and measurement standards.
Bill Livek, CEO Rentrak discusses measurement, segmentation and the multi screen impact on research.
Bill Livek, CEO Rentrak discusses the most dramatic changes in the media industry over the past five years and the impact of the current economic environment on businesses and spending.
Bill Livek, CEO Rentrak discusses innovations in the industry, big screen television and the evolution of television.
The five separate videos in this interview are:
Title (Length in Minutes)
Background (1:39)
Rentrak, Privacy and Standards (4:16)
Measurement and Segmentation (4:11)
Changes in the Industry (5:27)
Innovations and Predictions (4:59)
Here are the videos -
Bill Livek, CEO Rentrak discusses his background, career philosophy and work experience.
Bill Livek, CEO Rentrak discusses Rentrak, the issue of privacy in monitoring comsumer behavior and measurement standards.
Bill Livek, CEO Rentrak discusses measurement, segmentation and the multi screen impact on research.
Bill Livek, CEO Rentrak discusses the most dramatic changes in the media industry over the past five years and the impact of the current economic environment on businesses and spending.
Bill Livek, CEO Rentrak discusses innovations in the industry, big screen television and the evolution of television.
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