George Shababb is the President of Kantar Media (previously known as TNS Media Research NA). Knatar Media is one of the largest audience measurement companies in the world and one of the pioneers in the measurement of set top box data. George shares his insights about Kantar Media, both nationally and internationally, the future of local media and offers an extensive analysis of the methodology, the application, the current challenges and the overall future of set top box data.
There are five videos in this fascinating interview that cover the following topics:
Subject Length (in minutes)
Background, Census vs Sample (5:00)
Kantar – US and International (5:58)
Set Top Box Metrics and Measurement (5:06)
Business Change and Challenges (5:48)
Conclusion (5:05)
Charlene Weisler interviews Kantar Media President George Shababb who discusses his background and the concepts of census vs sample in data measurement:
Charlene Weisler interviews George Shababb who discusses Kantar as a company in both the United States and internationally:
In this video, George Shababb talks about set top box metrics and measurement:
Charlene Weisler interviews George Shababb who discusses the current business environment - changes and challenges:
In this concluding video George Shababb talks about smartphones and return path privacy issues:
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