Jeff Boehme, CRO of Kantar, started his career in broadcast at NBC. From there he immersed himself in local cable at the NCC which provided an excellent grounding in the potential of return path data and its applications. From there to Nielsen and now at Kantar, Jeff is setting policy on data metrics and analytics. In this interesting interview, Jeff talks about the data as currency, challenges and opportunities, the difference between MSO, Telco and Satco data and offers some insights into what the future of research looks like.
The six videos of the complete interview are as follows:
Subject Length (in minutes)
Background (3:43)
Kantar STB Data (5:41)
Addressable (5:04)
MSO, Satco, Telco (5:05)
Measurement Currency (6:16)
Challenges to STB Data (4:29)
Charlene Weisler interviews Kantar CRO Jeff Boehme who talks about his research and professional background. This video is 3:43 minutes long:
Charlene Weisler interviews Jeff Boehme who talks about Kantar and the STB data business in this 5:41 minute long video:
Charlene Weisler talks to Jeff Boehme who discusses addressable advertising and offers some predictions for the next five years in this 5:04 minute video:
Charlene Weisler talks to Jeff Boehme, CRO Kantar. Jeff discusses the difference between MSO, Telco and Satco STB data in this 5:05 minute video:
Charlene Weisler talks to Jeff Boehme about measurement currency in this 6:16 minute video:
In this 4:29 minute video, Charlene Weisler talks to CRO Jeff Boehme about challenges to STB data measurement:
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