Cathy Hetzel, Corporate President of Rentrak, is a pioneer in interactive television and set top box data. Her first role at Rentrak was to ascertain whether Rentrak’s home video business could be adapted to television. After helping to launch their Video On Demand measurement service by examining log data from the servers, she saw the possibility of set top box data as a new way to measure television.
In this fascinating interview, Cathy talks about Rentrak, set top box data providers and the competitive landscape. She also offers some insights into the media landscape over the next few years.
The four videos of the complete interview are as follows:
Subject Length (in minutes)
Background (7:42)
STB Data and Providers (4:01)
Predictions (5:32)
Cross Platform (4:46)
Charlene Weisler interviews Rentrak President Kathy Hetzel who discusses her background and gives an overview of Rentrak's STB mission in this 7:42 minute video.
Rentrak's Kathy Hetzel talks to Charlene Weisler about STB data, VOD data projection to national for measurement and other facets of media data in this 4:01 minute video:
Kathy Hetzel, President of Rentrak, offers some predictions on the future media landscape. She also discusses Nielsen's IPO financier Deutsche Bank and their industry reports in this must-see 5:32 minute video:
CW: Deutsche Bank, the financial institution that brought out the Nielsen IPO, describes Rentrak as lacking momentum and offers their opinion on which Rentrak customers will drop the service. In a world of speculation and market positioning, what is your response to Deutsche Bank’s prognosis?
CH: We respectfully disagree with Deutsche Bank’s assessment. They are simply wrong.Rentrak continues to make solid progress by integrating its census-level currency with third party processors such as Donovan, Strata and One Domain which enhance the tools used in the day-to-day business of buying and selling advertising. We have a robust client list and pipeline of local stations, national networks and advertising agencies. Remember, Rentrak is the only company that offers census-level VOD data to help our clients sell advertising and make important business decisions. This has always been a core part of our business and Rentrak continues to lead the industry as we expand our services to provide the most advanced cross platform intelligence available today.
Charlene Weisler interviews Rentrak President Kathy Hetzel who discusses Cross Platform initiatves, Addressable Advertising and Privacy in this 4:46 minute video:
Disclosure: I own Rentrak stock.
Tuesday
Q&A Interview with Glenn Enoch - ESPN
Glenn Enoch, VP Integrated Media Research for ESPN Research+Analytics is arguably one of the leading researchers in cross platform research. Glenn’s uses data from both single-source and fused datasets to derive insight on usage of TV, Internet, Mobile devices, Audio and Print. In this fascinating interview, Glenn discusses ESPN’s Cross Platform initiatives including his recently published Seven Principles of Cross Platform Measurement, his views on Tablet research, some surprising research results and ESPN as a company poised for the future.
The six videos that comprise Glenn Enoch’s full interview are as follows:
Subject Length (in minutes)
Background (7:02)
ESPN (8:03)
7 Principles of Cross Platform (8:00)
Tablets, Research Surprises (7:05)
CTAM (1:47)
OOH (2:44)
In this 7:02 minute video, Charlene Weisler talks to ESPN's Glenn Enoch about his research background:
Charlene Weisler interviews Glenn Enoch who talks about ESPN and its Cross Media Platform initiatives in this 8:03 minute video:
Glenn Enoch shares his views on the 7 Principles of Cross Platform Measurement with Charlene Weisler in this 8:00 minute video.
Charlene Weisler talks to ESPN's Glenn Enoch who discusses Tablets research and new insights he has gained from his recent research studies. This video is 7:05 minutes long:
Charlene Weisler interviews Glenn Enoch who talks about CTAM and the value that this organization brings to the industry. This video is 1:47 minutes long:
In this final 2:44 minute video, Glenn Enoch talks to Charlene Weisler about sports and out of home viewing measurement:
The six videos that comprise Glenn Enoch’s full interview are as follows:
Subject Length (in minutes)
Background (7:02)
ESPN (8:03)
7 Principles of Cross Platform (8:00)
Tablets, Research Surprises (7:05)
CTAM (1:47)
OOH (2:44)
In this 7:02 minute video, Charlene Weisler talks to ESPN's Glenn Enoch about his research background:
Charlene Weisler interviews Glenn Enoch who talks about ESPN and its Cross Media Platform initiatives in this 8:03 minute video:
Glenn Enoch shares his views on the 7 Principles of Cross Platform Measurement with Charlene Weisler in this 8:00 minute video.
Charlene Weisler talks to ESPN's Glenn Enoch who discusses Tablets research and new insights he has gained from his recent research studies. This video is 7:05 minutes long:
Charlene Weisler interviews Glenn Enoch who talks about CTAM and the value that this organization brings to the industry. This video is 1:47 minutes long:
In this final 2:44 minute video, Glenn Enoch talks to Charlene Weisler about sports and out of home viewing measurement:
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