Glenn Enoch, VP Integrated Media Research for ESPN Research+Analytics is arguably one of the leading researchers in cross platform research. Glenn’s uses data from both single-source and fused datasets to derive insight on usage of TV, Internet, Mobile devices, Audio and Print. In this fascinating interview, Glenn discusses ESPN’s Cross Platform initiatives including his recently published Seven Principles of Cross Platform Measurement, his views on Tablet research, some surprising research results and ESPN as a company poised for the future.
The six videos that comprise Glenn Enoch’s full interview are as follows:
Subject Length (in minutes)
Background (7:02)
ESPN (8:03)
7 Principles of Cross Platform (8:00)
Tablets, Research Surprises (7:05)
CTAM (1:47)
OOH (2:44)
In this 7:02 minute video, Charlene Weisler talks to ESPN's Glenn Enoch about his research background:
Charlene Weisler interviews Glenn Enoch who talks about ESPN and its Cross Media Platform initiatives in this 8:03 minute video:
Glenn Enoch shares his views on the 7 Principles of Cross Platform Measurement with Charlene Weisler in this 8:00 minute video.
Charlene Weisler talks to ESPN's Glenn Enoch who discusses Tablets research and new insights he has gained from his recent research studies. This video is 7:05 minutes long:
Charlene Weisler interviews Glenn Enoch who talks about CTAM and the value that this organization brings to the industry. This video is 1:47 minutes long:
In this final 2:44 minute video, Glenn Enoch talks to Charlene Weisler about sports and out of home viewing measurement:
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