Q&A Interview with Jack Smith - Simulmedia

Jack Smith has the unusual title of Chief Product Officer for Simulmedia, which means that he determines what the company should build in terms of systems. And yet, it is not IT; His work touches all aspects of the business such as research, sales and marketing. Jack comes to Simulmedia with an extensive experience in radio, the internet and television and shares his views in this interview on a range of cutting edge issues from Big Data in TV advertising, Set Top Box Data in measurement, Connected TV, Privacy issues and upcoming trends in the media landscape.

The five videos of the complete interview are as follows:

Subject                                        Length (in minutes)
Background and Simulmedia      (4:52)
STB Data                                     (7:54)
Big Data to TV Advertising         (7:13)
Connected TV, Privacy                (4:56)
Predictions                                   (5:39)

Charlene Weisler interviews Jack Smith, Chief Product Officer, Simulmedia. Jack talks about his background in this 4:52 minute video:



Jack Smith talks to Charlene Weisler about Simulmedia's use of STB data in its measurement processes in this 7:45 minute video:



What is Big Data and how does it impact TV advertising? Jack Smith discusses this subject with Charlene Weisler in this 7:13 minute video:




Charlene Weisler talks to Jack Smith of Simulmedia about Privacy and the Connected TV advancement and its impact on media in this 4:56 minute video:



Charlene Weisler interviews Simulmedia CPO Jack Smith about his thoughts on the future of media in this 5:39 minute video:

Q&A Interview with Bob Shullman - IPSOS Mendelsohn

Bob Shullman, President IPSOS Mendelsohn, is a veteran in the marketing research and strategy discipline for a range of important media brands. Through his efforts, Ipsos Mendelsohn has become synonymous with expertise in the high end consumer marketplace. In this in-depth interview, Bob talks about his work at Mendelsohn, the merging of IPSOS and Mendelsohn in 2008, the trends in the Affluent Marketplace, how diverse this cohort is and how they are behave politically. Bob also offers some interesting insights into future economic trends as it pertains to the wealthiest American consumers.


The five videos of the complete interview are as follows:

Subject                                       Length (in minutes)
Background and Mendelsohn     (7:13)
The Affluent Consumer              (6:23)
Diversity in Affluent Market      (5:11)
Predictions, The Economy          (7:36)
Affluents and Politics                 (4:39)



Charlene Weisler interviews Mendelsohn President Bob Shullman who talks about his background and his company in this 7:13 minute video:





Charlene Weisler interviews Bob Shullman who discusses the affluent consumer in this 6:23 minute video:





Bob Shullman talks to Charlene Weisler about the diversity of the affluent marketplace in this 5:11 minute video:




Bob Shullman, President of IPSOS Mendelsohn shares his predictions about the affluent market and the economy with Charlene Weisler. This video is 7:36 minutes.





Charlene Weisler interviews Mendelsohn President Bob Shullman who discusses politics and the affluent marketplace in this timely 4:39 minute video:

Q&A Interview with Tim Brooks

Tim Brooks is well known and respected in many areas of the media industry. Not only is he a leading researcher with a career in broadcast (CBS and NBC), agency (NW Ayer) and cable (Lifetime, USA Network), he is also deeply involved in music, especially early American music. His effort on behalf of lost early 20th Century African American recordings has earned him a Grammy Award as well as the reputation as one of the leading voices in audio copyright. Tim is also a prolific author of seven books including the reference book The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present
which he penned with co-author and fellow researcher Earle Marsh. In this fascinating five part interview, Tim talks about his background, the music industry, his work for the CRE, CTAM and offers some predictions for the next few years.

The five videos of the complete interview are as follows:

Subject                                    Length (in minutes)
Background                                      (4:30)
Copyright and the Music Industry      (6:57)
TV, Research, CRE                          (6:10)
Predictions, STB Data                      (6:02)
CTAM                                              (1:15)



Charlene Weisler interviews media expert Tim Brooks who talks about his vast media backgound in this fascinating 4:30 minute video:




Tim Brooks talks to Charlene Weisler about Copyright, its impact on media especially music and television and his efforts to showcase early African American music recordings which earned him a Grammy Award. This video is 6:57 minutes.




Charlene Weisler interviews Tim Brooks who discusses his work in TV Research and the CRE. This video is 6:10 minutes:




Tim Brooks offers some predictions about the future of media as well as some of his thought son Set Top Box data in this interview with Charlene Weisler. The video is 6:02 minutes.




In this final interview, Tim Brooks talks to Charlene Weisler about CTAM, his work there and the value of the organization. This video is 1:15 minutes: