Q&A with Alice Sylvester - Media Behavior Institute

Alice Sylvester started her career in ad agencies before joining Media Behavior Institute as COO. Her deep knowledge of research well prepares her for the creative qual / quant application of MBI’s TouchPoints study. In this interview, Alice talks about TouchPoints, how one measures emotions and the range of emotions that are measureable, agency research applications and some insights into how the media landscape will evolve over the next few years.  

The four videos of the interview are as follows:

Subject                                                 Length (in minutes)

Background                                                  (3:04)

USA TouchPoints                                        (10:03)

Measurements Emotions                             (10:45)

Agencies and Predictions                             (6:01)

Charlene Weisler interviews Media Behavior Institute's Alice Sylvester who talks about her background in this 3:04 minute video:

Alice Sylvester discusses her company's measurement system USA Touchpoints and how it can quantify emotions with Charlene Weisler in this 10:03 minute video:




Charlene Weisler interviews Media Behavior Institute's Alice Sylvester who continues the discussion about measuring emotions through USA Touchpoints, in this 10:45 minute video:


In this final 6:01 minute video, Alice Sylvester shares her insights into agencies and the future landscape of media with interviewer Charlene Weisler;